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Is Your Web Site Effective?

Is your web site helping your organization or hurting it?

Do you know how to measure your site’s performance to see if it is effectively delivering what you and your constituents need? Does your site:

• Accept online bill payments?
• Deliver on-demand government documents and regulations?
• Provide online forms for permits and other government licenses?
• Improve your staff's efficiency?:

A decade has passed since the first local government web sites sprang up on the Internet, and we’ve learned a lot since then about what a site can and cannot do. Major Scale has assisted dozens of organizations in designing and creating meaningful, effective web sites and e-commerce solutions. Even a small government organization can benefit from a carefully designed site built around strategic objectives.

Web Site Services:

• Web site analysis – When is the last time you really evaluated your site? Are you getting your money’s worth from it? Is it time for a makeover?

• Web site strategy – Do you know what you really want your site to do for you? Are you missing anything it could be delivering today?

• Site business plan – How are you measuring the cost effectiveness of your site? How much is it contributing to your bottom line or constituent satisfaction?

• Site marketing plan – Are you marketing your web site’s services effectively? Do your constituents know they can use it to help improve efficiency?

• Site creation & remodeling – Does your site look modern, professional, and up to date? Does it represent the image of you that you most want your constituents to see?

• Site maintenance and upkeep – What do you do today to keep your site up to date? Do you give your constituents a reason to keep coming back?

• Performance measurement – Do you know how well your site is achieving its objectives?