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Is Your Web Site Effective?

Is your web site helping your company or hurting it?

Do you know how to measure your site’s performance to see if it is effectively delivering what you and your customers need? Could you benefit from:

• Supplier bidding capability?
• Automatic news feeds from industry sources?
• Simple content management tools?

A decade has passed since the first commercial web sites sprang up on the Internet, and we’ve all learned a lot since then about what a site can and cannot do for a company.

Major Scale has assisted dozens of small businesses and organizations in designing and creating meaningful, effective web sites and e-commerce solutions. Even a small business can benefit from a carefully designed site built around strategic objectives. Major scale will assist you with:

• Web site analysis – When is the last time you really evaluated your site? Are you getting your money’s worth form it? Is it time for a makeover?

• Web site strategy – Do you know what you really want your site to do for you? Are you missing anything it could be delivering today?

• Site business plan – How are you measuring the cost effectiveness of your site? How much is it contributing to your bottom line?

• Site marketing plan – If your site is meant to generate new business online, are you marketing your online business most effectively?

• Site creation & remodeling – Does your site look modern, professional, and up to date? Does it represent the image of your company that you most want potential customers to see?

• Site maintenance and upkeep – What do you do today to keep your site up to date? Do you give your customers a reason to keep coming back?

• Performance measurement – Do you know how well your site is achieving its objectives?